Why Every Hypnotherapist Should Learn How To Record
Consider this, what is one of the most valuable tools a hypnotherapist has? Of course, it’s their voice.
Sure, we learn a whole string of techniques and therapeutic approaches in order to offer therapy to our clients however, without the voice to deliver them, we may struggle to get any real form of outcome.
It’s our voice that is really our definable tool and one that allows us to do what we want to do successfully.
I’m an advocate for every hypnotherapist learning how to record their voice. It is our tool of the trade. It can often be one of the reasons someone may choose to come and see you because they feel that you have the right voice for them. They’ve heard it and they can feel that relaxation immediately. It gives them the confidence that you’re the right therapist for them.
For those who are unsure, here are some of the top reasons why you should learn how to record your sessions.
Attract new clients
Have you been to one of those websites where they offer you a free download in return for your name and email address?
This is often a landing page; a special promotion and a request to collect your information in return for the free item, which is often referred to as a ‘lead magnet’.
The intention is that you build your database of people who have shown interest and then you can market directly to them using a desktop application like Mailchimp. Many potential clients won’t buy from you immediately and will require on going communication; offering something of value is an easy way to showcase your talents, get their details and begin the relationship.
Sell your scripts online
Let’s think about this logically. Even if you sell single sessions online at AUS$19.95, you could begin to make some passive revenue from your recordings 24 hours a day, 7 days a week. Even better, what if you put together a program that contained several recordings and increased the price point up around AUS$100-$200. You could easily begin to make quite a nice revenue stream from your passion of writing scripts and recording them online.
Even better, offer one up as a lead magnet or the first one at a reduced price to give a taster and then continue to use your database to promote your ever growing range of recordings.
Offer to clients between sessions
You’ve gone and done the training for Sheila Granger’s Virtual Gastric Band. As part of that program, you need to provide your client with two recordings in between sessions. You could use Sheila’s own excellent recordings however they’re in her voice and, as you know in the second recording, you need to customise it to the information that your client has provided.
What do you do?
You can hire someone to record them for you however this can often be an expensive option especially since the quality you require can, in most cases, be achieved easily with your home equipment and minimal spend.
You could also record it on your phone however I know many hypnotherapists who take this approach and just wish that they could sound a little ‘more professional’.
Become the specialist with your podcast
If there is one golden rule of marketing, you need to become a specialist in your niche. What easier way to do that and to share your passion but through a podcast.
This will give you the opportunity to show the world your specialisation, build your reputation as being the industry leader, and potentially win more clients which, ultimately, this is all about.
The Recording For Hypnotherapists Workshop
Whether it is expanding your client base (lead magnets, podcast), passive revenue (online sales) or saving money (expensive audio engineer costs), there is enormous value in learning how to record and produce your own audio recordings.
The Recording for Hypnotherapists Workshop is a hands-on workshop that covers all of this and more. You’ll learn how to record using free audio recording software, how to edit your recording, how to clean it up and add effects, how to include background music and how to export it as a WAV or MP3 file (and even what that means if you don’t know!)
The newly revised version of the workshop also includes how to create binaural beats and even explores some of the unique recording techniques well known hypnotherapists use in their own recordings. THis workshop has been designed from the ground up with hypnotherapists in mind.
When: Sunday, 22nd October 2017
Time: 10:00am – 2:00pm
Where: Hypnotherapy HQ Rooftop
Address: 370 St Kilda Rd, Melbourne VIC 3004
You might also like to read:
Top Tips For Recording Your Hypnotherapy Scripts
Release Hypnosis Celebrates It’s Two Year Anniversary
OUTthink Podcast Hits 10 Episodes!
Are you a Melbourne based Hypnotherapist, Therapist or Coach looking for rooms to hire?